PlayFon and Sony Ericsson Announce Partnership
Skip contentMay 24 2006, Moscow: PlayFon, an international provider of wireless entertainment and Sony Ericsson Mobile Communication AB, a leading vendor of mobile handsets, announced forming partnership which combines both sites strengths to develop and provide mobile entertainment services for Sony Ericsson handsets.
The agreement between PlayFon International, PlayFon European office and Sony Ericsson Mobile Communications was signed in Stockholm (Sweden) on April 28. The mobile portal accessible through Sony Ericsson handsets menu was launched on March 28, 2006. The core of this partnership is the development and introduction of premium interactive services designed for Sony Ericsson handsets. In the near future the Sony Ericsson customers will have instant access to the best wireless content on the company’s WAP and web sites. PlayFon’s Russian office assumes the development and technical support of the services, licensing and product adaptation for existing, upcoming and future Sony Ericsson models.
“Such partnership paves new avenues in the market of wireless communications. First and foremost it is a real medium of searching top-quality mobile content, the problem end users face due to incessant development of new technologies and constant model line-up renovation. By offering best wireless entertainment directly through phone menu and on its own resources Sony Ericsson is making another stride toward customers who want to fully use the functions of their handsets certified by manufacturer. PlayFon will greatly benefit from this partnership as it offers the future outlook of mobile technologies and great opportunities in testing innovative services prior to introduction of new Sony Ericsson models in the Russian market. Thanks to close cooperation with the universally recognized manufacturer we can substantially improve the quality of our products. Joint testing will help us to surmount the obstacles that might supervene upon the development of complex high-tech services” PlayFon Vice-President Vladimir Borodin comments.
Under the partner agreement with Sony Ericsson PlayFon offers Russian subscribers more than 800 games, 5000 ringtones, 4500 wallpapers, 1000 videos and 500 themes. All these products are available to Russian owners of Sony Ericsson handsets through the link embedded into the menu, on the site www.sonyericsson.ru in the section “Fun & downloads” as well as in the Russian section of wap.sonyericsson.com.
“Development and optimization of additional multimedia options in different markets are one of Sony Ericsson’s global strategic objectives. By partnering PlayFon, one of the leading Russian content providers we have taken another important step in this direction. Russian users of Sony Ericsson handsets can make best use of our cell-phones through access to a wide collection of content. We are positive that our cooperation with PlayFon will be efficient and fruitful. For many customers Sony Ericsson handset is not merely a communication tool but rather a real interactive device with many extra functions including entertainment options” Irina Kostina, Sony Ericsson Russia Head of Marketing Department said.
WAP-portal accessible from Sony Ericsson handsets menu and at http://wap.sonyericsson.playfon.ru was kicked off on March 28, 2006. The web version of the portal is coming soon. Sony Ericsson and PlayFon are considering expanding the scope of their partnership and launching similar joint projects in other countries where both companies operate.
About PlayFon:
PlayFon, an international provider of wireless entertainment offers a wide range of services to more than 200 million subscribers in Russia, Ukraine, Baltic States, Kazakhstan, Sweden and UK. PlayFon is a leader of Russian mobile game market. The company is listed among top10 Russian content-providers. PlayFon was first to introduce Java and mophun games, video and realtones in MP3 format in the Russian market of mobile content.
For additional information, please call +7 (095) 223 -6556 or visit us at http://corp.playfon.com
About Sony Ericsson:
Sony Ericsson is a global provider of mobile multimedia devices, including feature-rich phones and accessories, PC cards and M2M solutions. Sony Ericsson Mobile Communications was established in 2001 by telecommunications leader Ericsson and consumer electronics powerhouse Sony Corporation. Sony Ericsson employs approximately 6,000 employees worldwide. It undertakes product research, design and development, marketing, sales, distribution and customer services. Global management is in London, and R&D is in Sweden, Japan, China, the US and UK.
For more detailed information visit the company’s official site at www.SonyEricsson.com.
