PlayFon enters Baltic States
Skip contentStockholm - Moscow, April 10: PlayFon, an international provider of wireless entertainment announced its market entry to Baltic States. PlayFon Sweden AB, PlayFon’s European branch is handling company’s operations in the region. Best content from PlayFon is currently available to Lithuanian and Estonian subscribers; the vending operations in Latvia will be launched shortly.
The subscriber base in Baltic States reaches 5.5 million with the penetration rate of 85.5% which exceeds the average East European index. However, the market of value-added services is far from saturation stage, offering providers ample opportunities for business development. PlayFon’s operations in the area trace back to 2005 when the provider tapped into Tele 2 networks in Lithuania and Estonia, following the companies’ successful partnership in Sweden. In the winter of 2006 the subscribers of the largest regional carrier Bite (Lithuania) got a chance to download the best mobile content from PlayFon. The company has recently sealed an agreement with Esti Mobile Telefons (Estonia); the negotiations with Omnitel (Lithuania) and Latvijas Mobilais Telefons SIA (Latvia) are under way.
“By tapping into Baltic carriers’ networks PlayFon continues its market rollout. The effective business model tested in other markets and long-lasting cooperation with the best Scandinavian cellcos, traditionally strong in the Baltic States, are an excellent foundation for further business development in this region. We are positive that local subscribers will appreciate the diversity and quality of our products and services. We plan to substantially enlarge our portfolio and launch a number of joint projects with mobile operators. Currently, PlayFon already offers its products at the Tele2 mobile portal” PlayFon Vice-president Vladimir Borodin said.
With PlayFon entry the Baltic subscribers have got access to one of the richest collections of mobile content which includes more than 700 games from the leading developers, hundreds of videos, ringtones, themes and wallpapers. Most of the local carriers employ a modern billing system with charging concurring with content downloading. There is no need of sending SMS to short codes. Subscribers can purchase any content directly from the local portals http://wap.playfon.lt and http://wap.playfon.co.ee/.
PlayFon is planning further market expansion. In the near future the company’s products and services will be available in Kazakhstan and Latvia. The entrance to Germany, the Republic of South Africa and several Scandinavian countries is scheduled for the second part of 2006. Consequently, the total base of PlayFon’s potential subscribers in Russia, UK, Sweden, Ukraine, Baltic States and new markets will exceed 400 million.
About PlayFon
PlayFon, an international provider of wireless entertainment offers products and services to more than 200 million subscribers in Russia, Ukraine, Sweden and UK. PlayFon is a leader of Russian mobile game market. The company is listed among top10 Russian content-providers. PlayFon was first to introduce Java and mophun games, video and ringtones in MP3 format in the Russian market of mobile content.
For additional information, please call +7 (095) 223-6556 or visit us at http://corp.playfon.com
